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The Gen.T List Natasha Moor
Natasha Moor
Fashion & Beauty
For conquering the beauty world with her eponymous brand

Natasha Moor

FOUNDER AND CEO, NATASHA MOOR COSMETICS
Location: Hong Kong

Running a public relations and events company, Natasha Moor found herself constantly giving beauty advice. That turned into a blog, then work as a make-up artist, with a particular focus on bridal make-up. After four years of that, she launched her make-up brand Natasha Moor Cosmetics, which quickly proved a hit: within two years of launching, it was stocked at Sephora.

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It was so difficult because people didn’t trust [me] with their faces

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