Joel Leong

Constantly pushing an winning formula, Joel Leong and his five friends proved that the strategy for long-term success is to keep trying until you get it right with the founding of their company ShopBack. An e-commerce rewards platform, ShopBack gives shoppers cashback on purchases made from any of its more than 1,500 partner merchants, including the likes of ASOS, Taobao, Singapore Airlines, to name a few. In the past four years, the start-up has saved more than $25 million for its six million users across Asia-Pacific. It now handles over 24,000 transactions a day and doesn’t show signs of slowing down.