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Big Concepts How Do You Get On The Gen.T List?

How Do You Get On The Gen.T List?

How Do You Get On The Gen.T List?
By Lee Williamson
By Lee Williamson
September 03, 2021
Whether I’m at a cocktail party or a panel discussion, I’m frequently asked the same question: How do I get on the Gen.T List? Here, for the first time, is the definitive guide

Not to blow our own horn, but being an honouree on the Gen.T List has its perks. Of course, as with any community, you take out what you put in, but ask the vast majority of our honourees and they’ll tell you about the value of connections, of inspiration, of being in the know that they get from the Gen.T platform. 

Word has spread, which explains the thousands of applications we get via our public nomination form for the list every year.

Applications for the Gen.T List 2021 may be long since closed, but we’re already devising our longlist for 2022. Here’s how to get noticed.

The Criteria

The very first thing we look for in a potential honouree is achievement in the last 18 months.

This can be measured by a number of quantifiable metrics: growth of business (measured by customers, revenue, volume, and so on), fundraising success, a new product or service that’s disrupting an industry, an increased geography of impact, receiving respected industry awards, and so on. As we cover 18 different industries, we don’t have only one set of metrics.

At Gen.T, we believe that success is defined by more than just financial terms, so we also look at more qualitative metrics. Plus, the list features more than just entrepreneurs; we believe in strength in diversity, so you’ll also find artists, chefs, athletes, activists, cultural leaders and others on the Gen.T List. On these occasions we ask ourselves, has the nominee helped to make the world…

  • more beautiful?
  • more creative?
  • more innovative?
  • more generous?
  • more sustainable?
  • more human?

If we can confidently answer yes to one or more of the above, you're in with a shot. 

Shirley Dong, a 2020 honouree
Billie Dumaliang,  a 2020 honouree
Elijah Dumama-Alba, a 2020 honouree
Will Fan,  a 2020 honouree

The Profile

A nominee must be either:

  • A founder of their own company.
  • A c-suite exec who’s playing a key role in changing their organisation.
  • An individual who is their own brand, such as an athlete, actor, musician or artist.

Honourees must be under 40 years old on September 1 in the year of the list’s unveiling.

The Timeline

Nominations for the 2022 list are open now. This year’s list hasn’t been released in full yet, and already our longlist for 2022 is a few hundred names strong. 

Vetting for the 2022 list will take place between January and April. We will stop accepting all nominations, both from the public nomination form and other sources, in March 2022.

Get Noticed

We conduct intensive market research throughout the year, keeping an eye on the news, as well as industry publications, to see who’s making waves, who’s winning medals or awards, and so on. 

If you want to get noticed for the list, make some noise! Orchestrate a splashy launch, announce an impressive fundraising round, expand into new markets, announce an innovative new product—get attention for all the right reasons. 

We also receive numerous referrals through our extensive network, all of whom are added into our longlist. If you want to get noticed, ask someone with gravitas to back your inclusion on the list. Reach out to the most heavyweight industry leaders in your address book and ask if they’ll nominate you for the list. Tell them to email with your nomination, and that you’ll be eternally grateful. 

You can also reach out to the members of our Tribe. More on them below. 

Last year's Leaders of Tomorrow list launch events were mostly held virtually. Here, Gen.T's Tamara Lamunière and Lee Williamson share hosting duties
A class photo of the Singapore honourees at the virtual unveiling event

The Vetting Process

First we assemble the Tribe. Made up of industry titans across a breadth of fields, and featuring new faces each year, the Tribe nominates candidates for consideration and helps vet our longlist to help Gen.T identify the most deserving honourees. They are our eyes and ears on the ground, providing invaluable insight and expertise.

For the Gen.T List 2021, we had a total of 42 Tribe members across Asia to help nominate and vet candidates for the list’s various industry categories.

January to April is when most of the work takes place to whittle down our longlist. During this period, the Gen.T editorial team curates a longlist of nominees. As well as internal nominations, names for the longlist come from Tribe members, past years' Gen.T honourees and members of the public, through our public nomination form. At well over 1,000 names strong, it’s more than four times the length of the final list.

After we have finalised our longlist, we begin a rigorous in-house vetting process to reach the final 300. During this process, we host interviews with our Tribe members to get clarity on the reasons for their nominations, as well as further insight into their industry.

Over the course of more than 250 hours of vetting meetings, which take place in our offices across Asia, our team uses a proprietary scoring system to rate the candidates and finalise the 300 Leaders of Tomorrow on the Gen.T List.

In April, once the list is finalised, we reach out to our 300 newest honourees to arrange photo shoots. In September, we reveal the Gen.T List at official unveiling events across Asia, and publish the Gen.T Magazine, which includes all 300 honourees on the list.

Reach Out

The best way to get your name in front of our vetting teams is to use our public nomination form, or ask someone else to nominate you using the form. If you have any further questions about what we look for, contact us at


Is The Gen.T List Produced By The Tribe?
No. The Tribe is the expert panel we consult when producing the list, but is only one of our sources of information. The list is produced through a rigorous vetting process, with the final decision resting with Gen.T.

Can An Honouree Be On The Gen.T List Multiple Times?
Yes—if they have had a significant achievement since their last inclusion that warrants a repeat inclusion on a highly curated list. Honourees can be included a maximum of two years in a row.

How Many Categories Does The Gen.T List Have?
We have a total of 18 categories. You can see them all by applying the ‘industry’ filter on the Gen.T List.

Can Multiple Co-Founders Appear On The Gen.T List?
Yes, within limits. Every person on the Gen.T List must be weighted on their individual contributions, even if they come from the same company.

See the honourees on the Gen.T List 2021


Big Concepts Gen.T List 2021 Gen.T List Honourees The Tribe


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