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The Gen.T List Yiwen Hao
Yiwen Hao
Fashion & Beauty
For harnessing the skin-healing power of potatoes

Yiwen Hao

FOUNDER AND CEO, POTOTALY
Location: China

Hao Yiwen is potato royalty—not just because her family business Landun Xumei Foods is a producer of potatoes in China, but because she herself founded Pototaly, which claims to be the world’s first skincare brand to use potato extracts as a primary ingredient. Yiwen is simultaneously an entrepreneur, fashion influencer and executive in her family business, earning her the moniker of the potato princess of China.

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