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The Gen.T List Zhu Yongbin
Zhu Yongbin
Media, Marketing & Advertising
For expanding Shanghai’s entertainment landscape

Zhu Yongbin

Co-Founder and CEO, Onestep Entertainment
Location: China

Through Onestep Entertainment, which he co-founded with Huang Yiwei, serial entrepreneur Yongbin aims to create a new era through offline experiential marketing that engages the millennial generation, and to bring new forms of entertainment to Shanghai. Its key project, Mobile Playground, was awarded an Innovation Model of China award by CCTV2’s We Are The Hero programme and won a nationwide contest by 36Kr Media.

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