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The Gen.T List Wesley Ng
Wesley Ng
Retail & E-Commerce
For being a leader in the competitive world of tech accessories

Wesley Ng

Founder and CEO, Casetify
Location: Hong Kong

How much time on social media is too much time? Wesley’s Instagram obsession certainly paid off, his familiarity with the platform allowing him to harness its powers when he launched Casetify. Collaborating with influencers created huge demand for his customisable phone cases, which are now loved the world over, so much so that the company has been named the third largest tech accessories brand globally—and, understandably, the one with the biggest social media following.

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The world glorifies fast growth, exponential growth, but that comes with a big downside: your company might not survive the pandemic. So review your growth strategy and learn to grow slow
When people talk about startups, the mentality is that if you find one channel that works then focus all in, but if you do this, then you risk suffering significantly because you didn’t diversify
I was an Instagram addict back then, and I thought, wouldn’t it be great if I could turn all these Instagram pictures into customised phone cases? That’s how it all got started

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