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The Gen.T List Vanessa Budihardja
Vanessa Budihardja

Vanessa Budihardja

Co-founder, PÜRA VÏDA Jakarta
Location: Indonesia

Vanessa Budiharja is breaking Indonesia’s gender stereotype of skinny and feminine women with her woman warrior physique. Fit, formidable, and tenacious, Jakarta’s most-renowned fitness gurus graduated with a Communications degree from University of South California (2009). She worked in Public Relationships at Edelman, Marketing at Putera Sampoerna Foundation, before heading the Business Development for Bobobobo’s Lifestyle department. During this time, the trained classical ballet dancer of 12 years had taken a hiatus from sports since college. However, she found Crossfit. This sparked her interest in the Fitness and Health Food industry. Together with three friends, she co-founded Püra Vïda, a delivery service for healthy food, in 2014. The products can be found in supermarkets and online shopping platforms. They are looking to expand beyond Indonesia, and just opened in Hong Kong. In 2015, she became one of Nike Indonesia’s trainer, one of the only two trainers in the country. She also became a certified ACE Personal Trainer. Currently, she also teaches Functional Training at Empire Fit Club Jakarta and Indoor Cycling at RIDE Jakarta. She hopes that mindsets regarding gender and fitness will change, and that the government will develop more sports programs in schools.

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Often, women put themselves in a box and they believe they are stuck in that box, but when you finally give them a tiny bit of confidence, they see the amazing things they can do,”

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