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The Gen.T List Kelly Chen
Kelly Chen
Food & Beverage
For promoting the benefits of sustainable eating habits

Kelly Chen

CEO, CIC Marketing & Branding
Location: China

Previously a fashion designer and thereafter an interior designer, Kelly co-organised the Pop Plant-based Festival, which brought 100 vendors, 100 media partners and an estimated 10,000 attendees together for two days of live music, outdoor fitness classes and a food marketplace. She also co-founded vegan pop-up Rootpop, which served American-style burgers without meat or meat substitutes; its menu is now available in multiple Bruno Caffe kiosks.

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