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The Gen.T List Hiyasmin Neri-Soyao
Hiyasmin Neri-Soyao
Retail & E-Commerce
For pioneering e-commerce livestreaming in the Philippines

Hiyasmin Neri-Soyao

CO-FOUNDER AND CEO, SHOPPERTAINMENT LIVE
Location: Philippines

Hiyasmin Neri-Soyao follows her curiosity, which took her from hosting a TV shopping channel to producing and managing her own. Her company, Shoppertainment Live, is the Philippines’ first full-production livestreaming agency that enables big advertising agencies, multinational companies and e-commerce giants to properly sell their products. An instant hit, it now works with more than 90 brands and recently expanded its studios to an 11,000 sqft space.

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