hanging the way Hong Kong thinks about fashion Christiana Dean, founded Redress, a Hong Kong-based NGO dedicated to the promotion of environmental sustainability in the fashion industry. Christiana, for over a decade, has made it her mission to educate Hong Kongers on the immense amounts of population and waste the fashion industry creates for the planet. Addressing the issues that arise from instant fashion, Christiana has been leading pop shops for clothing exchanges, DIY clothing re-design, and collection and distribution of unwanted clothes to local charities. Most recently, she has partnered with the Spanish clothing brand Zara to implement an unwanted clothing collection, allowing undesirable textiles to be recycled.
Since launching Redress, Christiana has launched the Redress Design Awards, the world’s largest sustainable design competition, to support sustainable fashion designers. Frontline Fashion, two feature-length documentaries, have been charting the success and innovation of the Redress Design Awards. A third Frontline Fashion is set to be produced on the 2018 Redress finals, with the indent of being transformed into a TV series. Additionally, she has launched The R Collectives, a social impact collective that reuses designer clothing.
Social Entrepreneurship & Philanthropy