Chinese manufacturer TCL presented its new 2025 product portfolio at an event held in early April in São Paulo. In addition to the news on TV, the brand has launched new models of air conditioning, refrigerators, lava and drought, monitors and mobile devices for the Latin America market.
According to Eason Cai, president of TCL Latin America Business Group and CEO of the Joint -venture TCL SEMP, the company has gathered significant results in 2024 and has invested billions of dollars in research and development in recent years. In Brazil, TCL currently occupies the second position in the TV market.
Among the highlights is the new TCL C6K TV, equipped with the latest QD-Miniled technology generation, aimed at providing an immersive visual experience. Data from Global Consulting Omdia point out that TCL sold 29 million televisions last year, an increase of 15% compared to 2023. Miniled TV sales grew 194%.
Cai highlighted the compatibility between TCL products and the Brazilian market, emphasizing the strengthening of China-Brasil relations in recent years. The company reaffirmed its commitment to the country, promising to expand its local presence and contribute to the sustainable development of the region.
Source: https://www.chinahoje.net/tcl-lanca-portfolio-de-2025-no-brasil-e-reforca-aposta-no-mercado-latino-americano/
