North China’s Tianjin Municipality has launched a new experimental cruise line along the Ziya River, a branch of the Haihe River, to inject vitality into the riverside tourism industry.

The cruise route covers about 20 kilometers from Ancient Culture Avenue pier to Yangliuqing pier. During the roughly 80-minute journey, tourists can enjoy many of the city’s tourist attractions, including the “Eye of Tianjin” Ferris wheel.

According to Tianjin Jinlv Haihe Cruises, the cruise operator, since the beginning of this year, Haihe River cruises have received more than 1 million visits, with operating revenue increasing 536% year on year and reaching a record high.

Cruises along the Haihe River have increasingly become a tourist attraction and an iconic window into Tianjin’s charm. By 2024, the number of piers along the Haihe River will increase from seven to 15, and 10 new cruise ships will be purchased, said Yu Qing, president of Tianjin Tourism (Holding) Corporation.

The company plans to expand cruise routes from the river to the ocean to make Tianjin a distinct tourist destination in northern China, he said.


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