The thriving consumer market in China, the world’s second-largest economy, creates numerous business opportunities for global brands.

The fourth China International Consumer Products Expo in the southern island province of Hainan attracted more than 4,000 brands from 71 countries and regions.

As can be seen in the theme of this year’s exhibition, “Sharing Open Opportunities, Co-creating a Better Life”, the Asian giant’s willingness and initiative to share open opportunities with global brands that are making significant investments in the market.

The expo, which began on Saturday and runs until April 18, is China’s only nationwide expo featuring consumer products and also the largest consumer showcase in the Asia-Pacific region. This year is the largest scale yet, attracting a record number of brands with a covered exhibition area of ​​128,000 square meters.

The participation of numerous international companies underlines their great interest and confidence in the Chinese market, where consumption has become an important driver of the economy.

There is no doubt that the country’s consumer market is full of potential and opportunities, as its vast population of 1.4 billion, growing middle class and growing demand for high-quality products have made China a key market for global companies.

The exhibition in Hainan provides a multi-faceted platform for global companies to not only showcase their products and services, but also to explore more lucrative business opportunities and tap into the great potential of the Chinese market.

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Meanwhile, the province is stepping up its efforts to become a free trade port. This will increase market access and create a more favorable business environment.

China also aims to make Hainan a globally influential tourism and consumer destination by 2035. The rise of duty-free shopping attests to the province’s growing appeal as a consumer paradise. In 2023, the number of buyers and the total value of transactions increased by 59.9 percent and 25.4 percent, respectively, compared to the previous year.

The open and shared development of the Asian power injects a great boost to global economic growth. As China steadily advances high-level opening-up, opportunities in its consumer market will only increase, offering a larger slice of the pie for global brands.


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