Filipino brands draw buyer interest at China Import Expo

The Philippine government and business sectors see another banner year for food and agricultural products at the 6th China International Import Expo (CIIE) from November 5 to 10, 2023 at the Shanghai National Exhibition and Convention Center.

Held for the first time in 2018, the CIIE is the world’s largest import-focused trade event, and an important platform for the Philippines’ promotion of food and agricultural products exports to China under the banner “Food Philippines.”

At the center of the action is the more than 160 square meter Food Philippines pavilion and its product exhibition and tasting kiosks, staffed by exhibitors from the Philippine food industry. The pavilion shows off the color palette of the fresh Philippine durian, which is the focus this year to maintain the momentum of the historic first exports to China last April.

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The opening ceremony, presided over by DTI Undersecretary Ceferino S. Rodolfo and other officials, triggered a flurry of consultations and negotiations between Filipino exhibitors and eager Chinese buyers.

Subsequently, Undersecretary Rodolfo, Philippine Ambassador to China Jaime S. FlorCruz, Consul General in Shanghai Josel F. Ignacio and other officials ceremoniously received copies of the purchase agreements for Philippine products from Dole China, Shanghai Goodfarmer Banana Co. Ltd., and other actors.

The CIIE is the world’s largest trade event focused on imports

The Filipino presence in many other editions of the CIIE has turned the event into one of the most fruitful trade events for the country. In 2021 and 2022, the Philippines secured $597 million and $655 million, respectively, in agreements and commitments.

Philippine participation in the CIIE is led by the Department of Trade and Industry, the Department of Agriculture, and the International Trade Mission and Exhibition Center, with the support of the Consulate General of the Philippines in Shanghai.