China witnessed a notable increase in consumption during the last three-day holiday, reflecting the country’s robust economic resilience and the people’s eagerness to engage in various activities following a period of containment measures.

According to data from Meituan, a leading e-commerce platform, average daily consumption in the service sector across the country saw a staggering increase of 39% year-on-year, a testament to the vibrant consumer sentiment during the holiday period.

The festival sparked a “museum boom”, with a significant increase in interest in cultural and historical exhibitions., a prominent online travel agency, reported a 74% year-on-year increase in museum ticket requests. Notably, regions home to popular cultural and historical spots such as Xi’an, Nanjing, Henan, and Hunan saw a robust increase in ticket applications for scenic spots, with year-on-year growth of 278%, 457%, 641%, and 1,401%, respectively. .

This growth in consumption is not limited to cultural activities alone. Chen Xinhua, president of the China Hotel Association, noted that the domestic tourism market during this Qingming holiday has not only recovered but surpassed the levels in 2019.


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