Portugal will be present at ITB China, the largest tourism fair and which takes place in the largest tourist sending market, with 20 companies, where it will be promote and explore cooperation agreementsTurismo de Portugal (TP) announced this Monday.

The national delegation, which will be led by the president of Turismo de Portugal (TP), Carlos Abade, aims, according to the entity, to explore opportunities for cooperation between tourism entities in both countriesencourage cooperation in the area of ​​student training and the training of tourism professionals, as well as encouraging local companies to invest in the tourism industry in Portugal.

“It is effectively an issuing market with strategic importance, not only because of its size, but also because of the history that unites us. Tourism plays a key role in deepening bilateral relations and in the pursuit of a greater balance in Portugal’s trade balance with China”, states Carlos Abade, quoted in the statement.

Turismo de Portugal recalls that China is the largest tourism source market in the worldwhich is why “it is viewed strategically”, and with “huge potential and interest in the short, medium and long term” for Portugal.


In the first two months of 2024, the China positioned itself as the 17th tourist market in foreign demand for the destination Portugal measured by the overnight stays indicator (share 1.3%) and occupied 14th place in the guests indicator (share 2.1%) totaling 37.1 thousand, he says.

On the agenda of this action at ITB China, which takes place in 45th anniversary of the establishment of diplomatic relations between Portugal and Chinainitiatives are also planned such as the signing of contracts with local companies to launch marketing campaigns to promote Portugal throughout China.

In addition to the presence in Shanghai, at ITB China, there will also be a presentation in Beijing, Guangzhou and Macau, bringing together more than 200 Chinese companies and meetings with the executive presidents of the main partners in the tourism operation.

Source: https://observador.pt/2024/05/27/portugal-vai-a-maior-feira-de-turismo-na-china-explorar-oportunidades-em-varias-areas/

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