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In the Argentine motorcycle market, Lifan, the Chinese two-wheeled giant, has consolidated its presence in Argentina. With the help of importer Famly and dealership Dalian, the brand continues to expand its footprint in the country, bringing with it a history of innovation and growth that is transforming the industry.
Founded in 1992 in Chongqing, China, Lifan began life as a modest motorcycle repair shop with just nine employees. Originally known as “Chongqing Hongda Auto Fittings Research Center,” the company experienced exponential growth that led it to change its name to Lifan Industry Group in 1997. This change marked the beginning of an era of expansion and diversification that would make Lifan a benchmark in the Chinese automotive industry.
Lifan’s rise in the motorcycle market was meteoric. By 2004, the company had already earned the title of “China’s largest private motorcycle manufacturer,” a distinction that reflected not only its production volume, but also the quality and acceptance of its products. Five years later, in 2009, Lifan had established itself as the fifth-largest Chinese motorcycle manufacturer, demonstrating its ability to compete in a highly saturated and demanding market.
But Lifan’s ambitions were not limited to the world of two wheels. In 2003, the company took a leap forward by acquiring Chongqing Manufacturing Co. Ltd, a specialist in special-use vehicles. This acquisition laid the groundwork for Lifan’s foray into car production, a move that materialised in 2005 with the launch of the LF6361/1010 pickup truck, based on the 1999 Daihatsu Atrai.
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Lifan in Argentina: a diversified offer
In Argentina, Lifan has established a solid presence with a proposal that combines quality, technology and accessibility. The importer Famly, recognized for its experience in the motorcycle market, continues to bet heavily on the Chinese brand, offering several models that have captured the attention of Argentine motorcyclists, such as the KP350, the V16 250S and the LF150T.
The KP350, a sporty looking naked bike, is presented as an attractive option for those looking for power and style in a compact package. With a 350cc liquid-cooled parallel twin engine, this bike delivers a power of 28 HP at 8500 rpm and a maximum torque of 24 Nm at 4500 rpm. The EFI electronic injection ensures precise throttle response and efficient fuel consumption.
One of the most striking features of the KP350 is its TFT display, which provides the rider with all the necessary information in a clear and stylish manner. Safety has not been neglected, with an ABS braking system on both wheels: double 315mm discs at the front and 275mm discs at the rear. The suspension, composed of an inverted fork at the front and a monoshock at the rear, promises a smooth and controlled ride on various types of terrain.
The V16 250S, on the other hand, is presented as a more classic option, ideal for those looking for a versatile motorcycle for daily use and weekend rides. Its 250cc air-cooled V-twin engine delivers 19 HP at 8000 rpm and 19.0 Nm of torque at 6000 rpm. Despite its retro appearance, the V16 250S does not skimp on technology, incorporating electronic injection and a digital panel with USB port.
Complementing its product line, Lifan offers the LF150T model, a scooter designed for efficient urban mobility. With a 150cc air-cooled single-cylinder engine, the LF150T delivers 8.5 HP at 7000 rpm, ideal for city traffic. Its CVT automatic transmission makes driving easy, while its light weight of 115 kg and its wheelbase of 1320 mm give it exceptional agility in congested urban environments.
The LF150T does not skimp on comfort, offering a 730mm seat height, 192mm front disc brake for confident braking, and a 5.5-litre fuel tank that promises excellent range. With colour options including blue, red, white and black, this scooter suits a variety of styles and preferences, further cementing Lifan’s presence in the accessible and practical urban mobility segment.
Expanding its offering beyond conventional motorcycles, Lifan introduces the Buey model to the Argentine market, a utility vehicle designed for cargo and heavy-duty work tasks. This robust motorized tricycle features a 200cc liquid-cooled single-cylinder engine, delivering a power of 15.6 HP at 7500 rpm and a maximum torque of 16.5 Nm at 6000 rpm. With an impressive load capacity of 500 kg and generous dimensions (3650 mm long, 1300 mm wide and 1900 mm high), the Buey is positioned as an ideal solution for small traders, farmers and construction workers.
Its manual clutch transmission, hydraulic brakes and front telescopic fork suspension with rear rigid axle ensure stable and safe handling even when fully loaded. The 14-liter fuel tank promises considerable autonomy, while its functional white design reflects its focus on practicality and durability. The Lifan Buey represents the versatility of the brand and its ability to adapt to various needs of the Argentine market, from personal transportation to the most demanding commercial applications.
These models reflect Lifan’s commitment to quality and innovation. The use of alloy wheels, ABS disc brakes and the addition of details such as USB ports demonstrate that the Chinese brand has understood the needs of the modern motorcyclist.
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Lifan’s impact on the Argentine motorcycle market
Despite strong competition and initial perceptions about Chinese brands, Lifan has managed to establish itself as a reliable and attractive option in Argentina. Famly and Dalian’s comprehensive strategy, including a strong social media presence, test drive events, and robust after-sales service, has been instrumental in changing consumer perceptions.
Lifan’s consolidation in Argentina has had a significant impact on the local motorcycle market. It has increased competition, offering consumers more choice and better prices. It has also pushed local manufacturers to innovate and improve their offerings to stay competitive.
As Lifan continues to strengthen its position in Argentina, the brand continues to innovate and adapt to the needs of the local market. The introduction of new models and technologies is on the horizon, which promises to keep Lifan at the forefront of the motorcycle market in the country.
Lifan’s presence in Argentina is now an established and growing reality. With its combination of history, innovation and forward thinking, Lifan has left its mark on Argentine streets. Whether on the agile KP350 or the classic V16 250S, Argentine riders have embraced what has made Lifan a dominant force in the global two-wheel market.
As Lifan continues its journey in Argentina, it will be possible to see how the market evolves and how the brand continues to adapt to local needs. One thing is certain: Lifan has played and will continue to play a crucial role in transforming the motorcycle landscape in Argentina.
President at Dalian SA. Official dealer of Chinese car, truck, utility vehicle and motorcycle brands.
Geely – Changan – Famly – Jetour – Kyc – Mamut – Faw – Lifan
Source: https://reporteasia.com/negocios/2024/07/26/lifan-rey-dos-tres-ruedas/