Hyundai Motor Group (HMG) has announced the signing of a memorandum of understanding (MoU) with Chinese technology giant Baidu Group, consolidating their collaboration in the development of intelligent connected vehicle services in China. This agreement seeks to explore new opportunities in advanced technologies to drive innovation in the Chinese automotive market.

Since 2014, Hyundai Motor Group and Baidu Group have been collaborating on the development of connected services, including navigation systems, voice recognition and other intelligent content. The recent announcement was made at the Yosemite Hotel in Beijing, with the presence of Song Chang-hyun, head of advanced vehicle platforms (AVP) at HMG, and Wang Yunpeng, vice president of Baidu Group and head of Intelligent Driving Group (IDG). ) of the company.

Both companies aim to lead the Chinese connected vehicle market by creating a broad business ecosystem that leverages advanced technologies, including artificial intelligence (AI).

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This ecosystem is expected to cover areas such as connectivity, autonomous driving, intelligent transportation systems and cloud computing. Additionally, they plan to develop compliance products using Baidu’s intelligent cloud to comply with strict Chinese data regulations.

HMG, which includes Hyundai Company and Kia Corporation, is seeking to regain its position in the Chinese automotive market. Despite recording record sales in 2016, the group has faced challenges, especially following the political disagreement between China and South Korea over the deployment of the THAAD missile defense system. However, with initiatives such as the production of Kia’s EV5 compact SUV in China and the introduction of new models at the 2024 Beijing International Auto Show, such as the high-performance BEV Ioniq 5 N and the Santa Fe and Tucson SUVs, HMG demonstrates its commitment to the Chinese market.

“Hyundai group boosts its collaboration in China with Baidu” was originally created and published by Just Auto, a brand owned by GlobalData.


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