Why should companies focus on clearly defining their purpose and how can they instil it into their employees to walk the talk? We surveyed Gen.T honourees from across Asia to get their insights

We often hear that a sense of purpose is the most important attribute for a company to have, but what are the benefits of building a purpose-driven business?

We asked the Gen.T community for their insights, based on four key statistics that illustrate why purpose matters.

Looking for real-time, on-the-ground insight from entrepreneurs and young leaders running purpose-driven companies and organisations, we interviewed 12 honourees, asking them to weigh in on the following four statistics.

  • Brands with a purpose that involves improving the quality of people‚Äôs lives outperform the stock market by 120%. (Interbrand)
  • Nine out of 10 millennials will take a pay cut if it means working for a brand that aligns with their goals. (LinkedIn Workplace Culture Trends)
  • 33% of consumers buy a product because they believe it is doing social or environmental good, while 88% want brands to help them be more environmentally and socially responsible. (Unilever and Futerra)
  • 82% of companies believe that purpose is important, but only 42% say their stated purpose has much effect. (Mckinsey & Company)


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