Geely Auto announced its first user brand GEELY GO. Following Geely’s mission to “create an inclusive mobility ecosystem that exceeds expectations,” this brand was formally revealed during the brand’s first anniversary celebration event in Mexico.
The term “GO” means that Geely Owners are the priority of the brand and the entire program. Internally, GEELY GO seamlessly connects the brand’s sales, aftersales and segment resources to optimize the entire vehicle lifecycle experience covering every kilometer of driving. Externally, GEELY GO is committed to building a tightly knit global user community based on an intelligently connected user experience.
Localized user community to deepen emotional connection
With innovative and diversified user activities, Geely Auto establishes deep interaction with consumers by creating a warm user community that integrates local culture. For example, Geely organized events such as watching football matches at its flagship stores in South American countries, immersing itself in the local football-loving culture and turning flagship stores into gathering places for football fans. Through these immersive interactions, Geely has formed a deep emotional resonance with consumers and created a unique experience for users.
A strong commitment to social responsibility
True to the values of “Let the World Feel Love”, Geely Auto has always focused on giving back to the Earth by actively participating in local public welfare and community empowerment. In Eastern Europe, Geely sponsored several charity marathons to raise funds for people with rare diseases. In Mexico, Geely donated dog food to many shelters across the country to support local stray animal rescue projects. Demonstrating its commitment to making a positive impact, Geely Auto aims to inspire customers to believe in and create a better future together.
The Geely E5 receives the Platinum Award from MUSE Design
End-to-end service to improve overall user experience
Geely Auto has carried out a variety of after-sales service activities around the world to provide safe, reliable and worry-free protection for vehicles throughout their life cycle. To hear the authentic and instant voices of users, Geely regularly organizes focus groups including early adopters and seed users, in order to accelerate localized deployment of products and service models.
In addition, Geely launched after-sales service activities that users can easily access, such as vehicle inspection and maintenance services in shopping malls and outdoor places. In the future, Geely will continue to standardize and optimize customer service around the world to improve user experience.
Product ambassador that is linked to the value of the brand
Bridging high-value vehicles and services, Geely Auto has cultivated an owners club with local influencers, key opinion leaders and community leaders. They are the bridge between the brand and local communities, making the bond closer with an emotional connection and a similar mindset.
Geely Auto establishes deep interaction with consumers by creating a warm user community that integrates local culture
Katherinne González, a well-known Instagram blogger in Costa Rica, is the owner of Coolray and not only actively participates in many activities for Geely users and brand events, but also deeply echoes the inclusive value of the Geely brand, showing the power of women in International Women’s Day marketing activities. These influential car owners establish a deep emotional bond with the Geely brand based on high-value driving and service experiences.
Collaborator at ReporteAsia.
Source: https://reporteasia.com/tecnologia/2024/11/03/geely-auto-geely-go-co-creacion-usuarios/
