TWICE returns with their 14th mini-album “STRATEGY” after 10 months of waiting

TWICE, one of the most influential girl groups in the K-pop industry, has excited their followers with the announcement of their 14th mini-album titled STRATEGY. The release is scheduled for December 6, marking their first return as a full group in almost 10 months, since their last work With YOU-th in February 2024.

The news was revealed on October 21 through the group’s official social networks, where they shared a teaser image that quickly captured the attention of their millions of followers around the world. STRATEGY Not only does it represent a new musical stage for TWICE, but it is also anticipated as a special gift for its fans, known as ONCE, just in time to say goodbye to the year with a flourish.

The Impact of With YOU-th

In February of this year, TWICE released With YOU-ththeir 13th mini-album, which not only cemented their status as a dominant force in global music, but also brought them a significant career achievement. The album debuted at number one on the prestigious US Billboard 200 chart on March 9, marking the first time the group has reached that position on said ranking. This success was a major milestone, demonstrating its growing popularity outside of Asia and its impact on the competitive American music market.

The World Tour READY TO BE

Throughout 2024, TWICE has continued to impress fans with its successful world tour READY TO BE. The tour took the group to major international stages, including performances in Mexico City, São Paulo, and at iconic stadiums such as Allegiant Stadium in Las Vegas and Yanmar Stadium Nagai in Osaka, Japan. However, one of the most memorable moments of the tour was their performance at the Nissan Stadium in Kanagawa, Japan, where they made history by being the first international female artist to perform on that stage, one of the largest in Japan.

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This tour not only reaffirmed TWICE’s global popularity, but also allowed the members to connect more closely with their fan base in different countries, strengthening their status as global K-pop icons.

An Anniversary to Remember

On October 20, TWICE celebrated their 9th anniversary with a very special event: a solo fan meeting titled 2024 TWICE FANMEETING [HOME 9ROUND]. The meeting, which took place at the Olympic Hall in the Seoul Olympic Park, was an occasion full of emotions where the group’s members shared unforgettable moments with their most loyal fans, who have been by their side since the group’s debut in 2015. The closeness and affection shown between TWICE and ONCE during this celebration reflect the unique relationship they have cultivated over the years.

The Anticipation for STRATEGY

Now, with the upcoming release of STRATEGYexpectations are at an all-time high. This new mini-album, TWICE’s first in almost a year as a complete group, promises to show an evolution in their sound and concept, characteristics for which they have always stood out. Fans are eager to discover what surprises the group has in store for them with this long-awaited return.

The release is scheduled for December 6, marking their first return as a full group in almost 10 months.

The official launch of STRATEGY is scheduled for December 6 at 2 PM KST (midnight EST). With this new material, TWICE prepares to close 2024 in spectacular fashion, leaving an indelible mark on the world of music and strengthening its already consolidated presence on the global scene.

TWICE, with its unmatched charisma and ability to reinvent itself, has demonstrated once again why it remains one of the most beloved and respected groups in K-pop. Definitely, STRATEGY It will be another step in their ascending career, as the group continues to mark milestones and create unforgettable memories for their fans around the world.