For making hip-hop universal and whimsical
Yung Raja
HIP-HOP ARTIST
Location: Singapore
His videos show him squeezing into a shopping cart, using bubble wands and surfing dollar bills, all while sporting green hair and a toothy grin. Irreverent, joyful hip-hop artist Yung Raja, who switches effortlessly between Tamil and English, has built a global fanbase. The Def Jam Southeast Asia artist says he hopes to communicate the fun he has in the studio through his music. Mission accomplished.