Founder of Cha Tzu Tan
In its early days, the Jieshun Company, which was founded by Wen-Hao Chao’s father, Zhi-Ming Chao, produced tea seed cleansers. After Wen-Hao took over the company, he paid visits to organic stores in Taiwan to promote his products. With a view to protecting the bitter tea seed farming industry in Taiwan, he established Cha Tzu Tan to work with Taiwanese farmers and use bitter tea seeds to produce a series of personal care and cleansing products. He has successfully built a unique brand and set an example for reviving Taiwan’s farming industry.