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The Gen.T List Vince Lu
Vince Lu
Food & Beverage
For pioneering plant-based meats made with Chinese tastes in mind

Vince Lu

FOUNDER AND CEO, ZHENMEAT
Location: China

A car accident in the US was the turning point for Vince Lu, after which he took the plunge and started Zhenmeat as a way to promote healthier eating. Himself once overweight from overconsumption of processed meat, Vince aims to provide competitively priced plant-based alternative meats, some of them specifically created for Chinese cuisine, such as a product designed for dumplings.

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