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The ListTalita Setyadi
Talita Setyadi

Talita Setyadi

Founder, BEAU

Creation and composition are central components for music and baking, says Talita Setyadi, who studied Jazz at the University of Auckland. “Both involve the satisfaction of creating something out of nothing to delight the senses.” Inspired by the movie Julie & Julia, she began baking as a break from studying. She started bringing her bakes to rehearsals before progressing to farmers’ markets. She polished her bakes at Le Cordon Bleu, Paris and returned to Indonesia in 2013 to open BEAU – the word is associated with positive chef’s feedback (and was sometimes the only word she understood!) She began selling one product, “Bombo” (Italian beignets) to coffee shops, whilst adapting recipes with natural and local ingredients. Currently, BEAU provides about 100 products to over 80 cafés, restaurants, and hotels in Jakarta. She considers it an accomplishment that French families come to one of their three beautiful cafés for their daily baguettes. Her emphasis on training bakers from scratch has generated enthusiasm and loyalty amongst her staff even after they open their own patisseries. Talita served as the youngest and only female judge in The World Pastry Cup 2017.

Recognitions
The Gen.T List
2018
IndustryFood & Beverage
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