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The Gen.T List Steven Kim
Steven Kim
Food & Beverage

Steven Kim

Co-founder and CEO, Qraved
Location: Indonesia

One of life’s greatest frustrations, “What to eat”, has now been relegated to be a thing of the past; Steven Kim launched a food discovery service, Qraved, in 2013 to tackle this US$30bn question (and save relationships everywhere). Steven himself was frustrated when he was unable to find good Italian restaurants online, and realized that Indonesia lacked a “one-stop solution for relevant restaurant reviews, information, and reservations”. A serial entrepreneur, with companies like Foodpanda, Lazada, and Zalora Singapore under his belt, the master’s graduate of INSEAD Singapore’s Business Administration has all the know-how to create and maintain a successful venture. Hence, Qraved is a culinary directory that combines content (curated articles), community (reviews) and commerce (reservations and discounts). Web and mobile apps connect over 20,000 food & beverage outlets across Jakarta and Bali to one million monthly active users. For a basic subscription, restaurants can choose to pay a monthly subscription fee, or pay per diner. Both options allow restaurants to upload content, manage reservations, and utilize a vender management system. Recently, they have collaborated with Go-Food, Go-Jek’s food-delivery service, to allow users to order directly from restaurants listed in Qraved.

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Since my daughter was born, I make myself close my laptop at 6.30pm, and it’s really changed my life—in a good way. I know the deadline is coming from mid-afternoon and I work harder and faster
We don’t want to just make money, we grow as much as our partners do. So the 'every man for himself' mentality is something I’m really against

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