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The Gen.T List Ruby Chui
Ruby Chui
Media, Marketing & Advertising
For pushing brands forward with sophisticated consumer insights

Ruby Chui

FOUNDER AND PARTNER, BRANDNOGRAPHER
Location: Hong Kong

Ruby Chui’s consumer insight consultancy Brandnographer helps companies including Google, PepsiCo and Ikea to create consumer-centric products and services. Combining proprietary tools with traditional research methodologies, it seeks to apply behavioural science to unlock innovation. The company employs ethnographers based all around Asia, building the region’s largest network of qualitative researchers in just three years.

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