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The Gen.T List Richard Lee
Richard Lee
Food & Beverage
For revitalising a traditional pastry brand

Richard Lee

CEO, JIU ZHEN NAN
Location: Taiwan

Richard Lee is a fifth-generation member of the family that owns and runs the traditional pastry brand Jiu Zhen Nan. His efforts to modernise the brand have included venturing into e-commerce, establishing partnerships with the giant Eslite chain of bookshops, and using 3D modelling technology in the production process.

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