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Rachel Lim
Retail & E-Commerce

Rachel Lim

Co-founder, Love, Bonito
Location: Singapore

Rachel Lim is the co-founder of Love, Bonito, which has achieved tremendous growth and success since its early days as a blogshop. Under Rachel's leadership, the fashion brand entered the e-commerce scene in Singapore when it was still in its infancy, and after a process of rebranding, became an upscale online retailer with original designs for the Asian woman. Today, Love, Bonito has stores in Singapore, Malaysia, Indonesia and Cambodia, and ships to 19 locations worldwide.

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When we look good, we feel good; we stand taller and speak a little louder. Fashion is, for us, the vehicle by which we reach out to communities of women and journey with them to become the best versions of themselves
There is a lack of a strong, Asian, women-for-women brand with a distinct voice and personality, creating pieces with care and thoughtfulness. Realising this and trying to fix it became a very personal journey for me in trying to discover who I am and what my style is

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