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The ListRachel Lim
Rachel Lim

Rachel Lim

Co-founder of Love, Bonito

From humble beginnings to multimillion-dollar fashion powerhouse, Rachel Lim made the leap from blogger to fashion shop owner as co-founder of Love, Bonito. Similar to H&M or Zara, Love, Bonito caters to young women looking for trendy clothing without breaking the bank. The journey from an online blog to an offline physical store presence hasn’t been easy, but the rewards have paid off in dividends. In 2017 the first Love, Bonito shop opened their flagship store with a whopping 4,603 square-feet space. Prior to that the co-creators had 12 pop-up stores, located locally and regionally around Southeast Asia. In their latest round of investment, Japanese shopping site Kakaku poured in USD $13 million. Clearly, Rachel and her co-founders have quickly learned a thing or two about success.

Recognitions
The Gen.T List
2016
IndustryFashion & Beauty
Retail
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