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The Gen.T List Rachel Lim
Rachel Lim
Retail & E-Commerce

Rachel Lim

Co-founder, Love, Bonito
Location: Singapore

Rachel is the co-founder of homegrown fashion label Love, Bonito, which has achieved tremendous growth and success since its early days as a blogshop. Under her leadership, the brand entered the e-commerce scene in Singapore when it was still in its infancy, and after a process of rebranding, became an upscale online retailer with original designs. Today, Love, Bonito has 21 stores around Singapore and is present in Malaysia, Indonesia, Cambodia and Hong Kong as well.

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When we look good, we feel good; we stand taller and speak a little louder. Fashion is, for us, the vehicle by which we reach out to communities of women and journey with them to become the best versions of themselves
There is a lack of a strong, Asian, women-for-women brand with a distinct voice and personality, creating pieces with care and thoughtfulness. Realising this and trying to fix it became a very personal journey for me in trying to discover who I am and what my style is

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