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The List Rachel Lim
Rachel Lim
Retail

Rachel Lim

Co-founder of Love, Bonito
Location: Singapore

Rachel is the co-founder of homegrown fashion label Love, Bonito, which has achieved tremendous growth and success since its early days as a blogshop. Under her leadership, the brand entered the e-commerce scene in Singapore when it was still in its infancy, and after a process of rebranding, became an upscale online retailer with original designs. Today, Love, Bonito has 21 stores around Singapore and is present in Malaysia, Indonesia, Cambodia and Hong Kong as well.

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