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The Gen.T List Pitcha Thanalongkorn
Pitcha Thanalongkorn
Fashion & Beauty
For taking her family business to greater heights

Pitcha Thanalongkorn

Location: Thailand

Family-run Sabina has grown to become the most important lingerie brand in Thailand—and Pitcha Thanalongkorn has used her millennial knowhow to bring the business into the digital era. Educated in London, Pitcha is also a keen advocate of various Thai breast cancer campaigns, and works with local charities to support breast cancer survivors, including providing breast prosthesis, education and training to empower women.

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