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The Gen.T List Nicolas Travis
Nicolas Travis
Fashion & Beauty

Nicolas Travis

Founder, Allies of Skin and PSA
Location: Singapore

When Nicolas first started his skincare line Allies of Skin, he noticed a distinct lack in the beauty market—particularly in "clean beauty" products sans of harmful or potentially irritating additives. His bestselling product, the 1A All-Day Mask, was a result of there not being a product that was as convenient or could offer adequate hydration without leaving a greasy after-feel. Under his helm, Allies of Skin's customer-centric focus now sees the brand on international shelves, with stockists in the US, Canada and the UK. In 2020, Nicolas launched his second skincare line, PSA, targeted at the younger generation with its more affordable price point. 

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The goal was to create a range that stands out on the shelves as well as on your Instagram feed
We want to make skincare easy and fun

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