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The Gen.T List Kevin Wu
Kevin Wu
Food & Beverage
For convincing us that insects are a superfood

Kevin Wu

FOUNDER AND CEO, ENTO
Location: Malaysia

How do you provide nutritious and healthy food to a growing population while protecting the environment? Kevin Wu’s answer is edible insects. He says marketing crickets as food makes running Ento his hardest job ever—but that hasn’t stopped the venture capital from flowing in. Kevin doesn’t react well to repetition, though: the serial entrepreneur has also founded successful ventures in home furnishings and legal services.

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