
For convincing us that insects are a superfood
Kevin Wu
FOUNDER AND CEO, ENTO
Location: Malaysia
FOUNDER AND CEO, ENTO
Location: Malaysia
How do you provide nutritious and healthy food to a growing population while protecting the environment? Kevin Wu’s answer is edible insects. He says marketing crickets as food makes running Ento his hardest job ever—but that hasn’t stopped the venture capital from flowing in. Kevin doesn’t react well to repetition, though: the serial entrepreneur has also founded successful ventures in home furnishings and legal services.