
For putting cheap, healthy snacking just a click away
John Cheng
CO-FOUNDER AND COO, SIGNATURE MARKET
Location: Malaysia
CO-FOUNDER AND COO, SIGNATURE MARKET
Location: Malaysia
Healthy food has never been easier to access in Malaysia, thanks to Signature Market. John Cheng’s online retailer sources its healthy snacks, ingredients and other products from local producers and sells them under its own brand directly to consumers, passing on the savings it makes by dispensing with middlemen. The company is gearing up for an IPO in 2022.