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The Gen.T List Jichen Liu
Jichen Liu
Sustainability
For using incentives to reduce food waste

Jichen Liu

FOUNDER AND CEO, CLEAR PLATE
Location: China

Remember that parental exhortation not to waste food? Now there’s an app for that. Clean Plate, which Liu Jichen founded, encourages people to finish their food by providing them with incentives. Users who take images of their empty plates—identified by AI—are rewarded with points that can be redeemed for products or donated to public welfare projects.

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