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The Gen.T List Jason Yeh
Jason Yeh

Jason Yeh

CIO, Pan Asian Innovation Association for Young Entrepreneurs and Retirees
Location: Taiwan

Jason Yeh worked in a mechanical and electrical company for eight years, but as technology began to change he started to rethink the meaning of life. Given the problems of an ageing population, Jason, upholding a goal to enrich “the third act”, established social enterprise GOGO Life in 2014 to provide customised services, including education, brain fitness, life application and troubleshooting, to help senior citizens adapt to digital life. In 2016, GOGO Life was admitted to the Social Enterprise Hub, the first cluster of social enterprises in Taiwan. In 2017, he served as CIO of the Pan Asian Innovation Association for Young Entrepreneurs and Retirees, an organisation that aims to activate senior citizens’ new values by fully leveraging the vitality of young people and the energy of senior citizens. In the same year, the association cooperated with Taiwan Active Aging Development Association to extend its services to other parts of Taiwan. Jason holds that as “world urbanisation, city intellectualisation and population ageing” are three main trends in the world, it is necessary to consider senior citizens’ demands in product design to effectively enhance their digital capabilities.

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