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The Gen.T List Jose Franco Soberano
Jose Franco Soberano
Real Estate & Hospitality
For putting the community at the heart of real estate development

Jose Franco Soberano

EXECUTIVE VICE PRESIDENT AND COO, CEBU LANDMASTERS
Location: Philippines

Cebu Landmasters is committed to community-focused development throughout the Visayas-Mindanao region of the south and central Philippines. Jose Franco Soberano leads the day-to-day operations of the family-owned real estate company as it aims to contribute to the growth of the widely underdeveloped and sometimes troubled region. The only publicly listed real estate company that’s exclusively focused on developing in the VisMin region, Cebu Landmasters has even managed to keep flourishing during the pandemic, growing its sales by 14 percent in 2020.

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