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Choong Fui-Yu
For revolutionising how Malaysians book services

Choong Fui-Yu

Location: Malaysia

Kaodim, the company former lawyer Choong Fui-Yu co-founded, is behind the eponymous app that allows people in Malaysia to easily locate and receive quotations from service providers, from contractors and cleaners to photographers and personal trainers. The company has raised US$11.6 million in funding over three rounds so far. It also provides payment, procurement and service delivery solutions to companies such as services giant UEM Edgenta.

On June 3, 2022 Choong announced in a blog post that it will cease its operations in Malaysia, Singapore, Indonesia and the Philippines from July 1, 2022. He cited challenges brought on by the prolonged Covid-19 lockdowns, compounded by inflation and rising costs, made it such that Kaodim could no longer grow its business meaningfully for the long term.


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