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Charlotte Chen Pienaar
Fashion & Beauty

Charlotte Chen Pienaar

Founder, Everyday Humans
Location: Singapore

Charlotte Chen is the brains behind Everyday Humans, an Australian cruelty-free sunscreen and body care brand established in 2018. Prior to this, she was working in the investment banking industry before co-founding Spottly, a Tumbler and Pinterest platform of sorts that offered a new take to users researching for travel destinations by encouraging them to find, collect, and share photos and notes on their favourite destinations. After leaving Spottly, she went on to start her own digital marketing agency Empyr+Co, where she doled out valuable branding strategies to major brands such as The Hour Glass and Dolce & Gabbana. The stylish entrepreneur was also the managing partner of XGD Media, an outdoor media start-up specializing in impactful advertising spaces in the heart of Hong Kong and beyond. 

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That’s the reason I am here, because of grit. It has nothing to do with me being lucky or smart or having the money. It’s just pure grit.

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