For catapulting his gaming chair brand into the big league through partnerships

Alaric Choo

Co-Founder and Technical and Partnerships Director, Secretlab
Location: Singapore

Former professional gamer Alaric met his Secretlab co-founder Ian Alexander Ang at a gaming tournament. Today they’re obsessed with winning in a different area—gaming chairs. Overseeing product development, public relations and partnerships, Alaric has helped the five-year-old company, which has 100,000 customers in more than 50 countries, score tie-ups with global corporations such as Warner Bros Consumer Products, as well as e-sports tournaments and teams such as Cloud9.

Gen.t list honours

2019

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We’ve gamed for years and on top of the quality of our chairs, I think that is what has allowed us to stay relevant and collaborate with the biggest game publishers in the world

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