For catapulting his gaming chair brand into the big league through partnerships
Alaric Choo
Co-Founder and Technical and Partnerships Director, Secretlab
Location: Singapore
Former professional gamer Alaric met his Secretlab co-founder Ian Alexander Ang at a gaming tournament. Today they’re obsessed with winning in a different area—gaming chairs. Overseeing product development, public relations and partnerships, Alaric has helped the five-year-old company, which has 100,000 customers in more than 50 countries, score tie-ups with global corporations such as Warner Bros Consumer Products, as well as e-sports tournaments and teams such as Cloud9.
