Paramérica SA and the rise of orange production

Orange production for industrial use could boom in the coming years in Argentina. The citrus industry claims that a reduction in global production, driven mainly by Huanglongbing (HLB) disease, has led to a substantial increase in fruit prices. In 2023, the FOB export price rose 60% compared to 2022 and values ​​are expected to remain high in the coming years, making this sector particularly attractive. In this context, some producers in northwestern Argentina have begun to replace lemon plantations, which show an opposite trend, with critical orange varieties intended for industrial use.

According to José Carbonell, president of the Argentine Citrus Federation (Federcitrus), “I predict a significant growth in the surface area planted with oranges over the next three years, especially varieties aimed at the industry, because the incentive is strong. Any producer invests when they see that they have a promise of profitability. In this case, everything has good prices, both fresh fruit and the three industrial by-products: peel, juice and oil.”

HLB is a bacterial disease that specifically attacks citrus fruits. In the case of oranges, in an advanced state, it stops the growth of the plant’s root system, leading to the decline and eventual death of the tree. It was first found in China in 1943 and arrived in the Americas in the 1990s.

In Florida (USA), for example, the 2022-2023 season saw the lowest orange harvest in 100 years, mainly due to this disease. In this state, known as the orange county, citrus growers harvested the equivalent of 15.85 million boxes of oranges compared to 41.2 million in the previous season.

Carbonell warned that there is no perceived willingness to replenish plantations in Florida, Mexico and Central America. Meanwhile, Brazil, which is the world’s leading exporter of orange juice, is making efforts to replenish, but the drop was very significant and today the replenishment process is slow. It is estimated that “there may be about 20 years of an orange at a good price.”

Last year, the FOB value was US$0.42 per kilo, which meant a jump of more than 60% compared to the previous year, when the price was US$0.28 per kilo. Of the total production, last year 36,000 tons were exported, 265,000 tons were destined for the industry and 350,000 tons were left for domestic consumption.

The orange: universal flavour and driving force of innovation at Paramérica SA

In this context, Paramérica SA stands out as one of the leading companies in the export of citrus fruits. Located in the heart of the fertile province of Tucumán, Paramérica SA has achieved a prominent place in the international market, becoming a model of responsible and efficient agricultural production. Its commitment to sustainability and excellence has allowed it to obtain quality certifications and establish itself as a benchmark in the industry.

Paramérica SA began operations on a small portion of family-owned land in Tucumán and currently operates throughout the entire Argentine Northwest (NOA). This region, with its ideal climate and fertile soils, provides the perfect conditions for citrus cultivation, allowing Paramérica to maximize the quality and yield of its products. Over the years, the company has grown significantly, managing more than a thousand hectares dedicated to the cultivation of lemons and other citrus fruits. This expansion has been possible thanks to a combination of technological innovation and sustainable agricultural practices, which have allowed the company to remain at the forefront of the industry.

Paramérica’s production is distinguished by its superior quality, the result of a meticulous and controlled process that spans from the selection of the best seeds to harvesting and final processing. Each stage of the process is designed to ensure that the products meet the highest standards of quality and freshness. The company has implemented advanced technologies and sustainable methods in all its operations, which not only improves efficiency and productivity, but also minimizes environmental impact. This comprehensive approach has positioned Paramérica SA as a leader in the citrus sector, recognized both nationally and internationally for its commitment to excellence and sustainability.

The company has adopted a number of sustainability measures that reflect its commitment to the environment and society. These practices include efficient use of water through advanced irrigation systems, integrated pest management to reduce pesticide use, and investment in renewable energy to reduce its carbon footprint. These practices not only ensure environmental sustainability but are also critical to the long-term viability of its production.

In 2023, Argentina experienced one of the most severe droughts in its agricultural history, exacerbated by the “El Niño” climate phenomenon. For companies like Paramérica SA, this is a formidable challenge that forces them to implement innovative strategies for water resource management and maintain productivity. The adaptability and resilience shown by Paramérica in these difficult times are a clear example of how long-term planning and investment in sustainable technologies can mitigate the effects of extreme weather events.

Paramérica’s production is distinguished by its superior quality, the result of a meticulous and controlled process that covers everything from the selection of the best seeds to the harvest and final processing.

Paramérica SA has achieved sustainability certifications such as Rainforest Alliance, Fair Trade and Global GAP, which not only validate the company’s sustainable practices but also provide international consumers with the assurance that the products they purchase come from a responsible source. These certifications set a standard for quality and sustainability, opening doors in markets that are increasingly aware of the environmental and social impact of their purchases.

In conclusion, the story of the orange and its global importance is not only a tale of flavour and nutrition, but also of innovation and sustainability, with Paramérica SA leading the way towards a greener and more productive future in agribusiness. As the world continues to value responsible production, companies like Paramérica SA stand out as shining examples of how businesses can thrive while respecting and preserving our planet for future generations.