Skip to content
search
Trailblazers What Matters To Me: Tasya Farasya

What Matters To Me: Tasya Farasya

What Matters To Me: Tasya Farasya
By Clairice Halim
By Clairice Halim
January 23, 2020
From Jakarta to the world: the making of a make-up superstar

In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters

Beauty titan Tasya Farasya started uploading make-up tutorials to YouTube for fun, and now has millions of social media followers, as well as tie-ups with top brands including L’Oréal Paris. Here, she describes her work in her own words.

See also: What Matters To Me: Yogananth Andiappan

I have loved to do make-up since I was young. I’d steal my mum’s beauty products, and taught my friends how to create winged eyeliner during my cheerleader era in high school. When I attended university to study dentistry, I took some time in the middle of my busy schedule to have some "me-time" by making beauty tutorial videos on YouTube. Surprisingly, and in a short time, I was approached by big-name make-up brands and asked to work on collaborations. I knew then that I was meant to be in the beauty industry.

It’s a bit tricky because my work is also my hobby and there is a thin line between the two

Tasya Farasya

In one day, I’ll wake up in Jakarta and then sleep in another city. Within three days in a row, I may have moved between three different cities just to fulfil the minimum amount of two weekly shows for YouTube and one daily post for Instagram. I’ve even flown to a few different countries in just one week. Everything needs to be done one by one, and the key to juggling my hectic schedule is to know what needs to be prioritised

It’s a bit tricky because my work is also my hobby and there is a thin line between the two. Sometimes it’s unclear whether I’m working or I’m just having fun. Either way, I can definitely balance both aspects, especially when I travel for business. While travelling, I stop at malls or department stores to find the latest beauty products.

I believe in focusing on living my life day by day. Long-term planning will follow what I’m doing in the short term. In the near future, I will launch my beauty brand. I can’t wait for the product launch—I have dreamed about it for a long time and have been preparing the product to be a big hit.


See more honourees from the Fashion & Beauty category of the Gen.T List 2019.

Tags

Trailblazers What Matters To Me Beauty Indonesia Entrepreneur

clear
keyboard_arrow_up

In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.

close