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Trailblazers What Matters To Me: Leong Chee Tung, Co-Founder Of Tech Startup EngageRocket

What Matters To Me: Leong Chee Tung, Co-Founder Of Tech Startup EngageRocket

Leong Chee Tung
Leong Chee Tung
By Chong Seow Wei
By Chong Seow Wei
May 25, 2020
The CEO of HR tech startup EngageRocket says transparency, inclusivity and empathy are essential to boost creativity and productivity in any team

In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters

“I help to build great workplaces using people analytics,” says Leong Chee Tung, CEO of EngageRocket, a human resource technology company he founded in 2016 with business partner Dorothy Yiu. Using a cloud-based software that analyses employee engagement and productivity using real-time data collected through surveys, Chee Tung and his team help business leaders to “listen well to their people and know what drives them”.

EngageRocket’s employee engagement technology—the first of its kind in Southeast Asia—proved to be such a hit that within two months of the company’s launch, the LVMH-owned beauty retail giant Sephora SEA signed on as its first client. Since then, EngageRocket has worked with companies in 20 industries across 14 markets.

In March, the startup raised US$2.1 million in a Series A round, which will be used to fund the company’s expansion across Southeast Asia. Here, Chee Tung discusses the importance of investing in human capital and the makings of a great workplace.

Companies that don’t invest in their talent find themselves mired in bureaucracy and organisational politics—decisions are made for reasons other than what makes the most business sense. They see higher employee turnover and more 'deadweight' in the senior ranks, as people are promoted for being adept at playing politics instead of excelling at work. It’ll also be harder for them to attract good talent or recover from a downturn.

See also: Noor Mastura: From Living On The Breadline To Singaporean Of The Year

Many Asian leaders are also afraid of showing vulnerability in front of their team, but by doing so, you can help them develop a greater sense of empathy and unity

Leong Chee Tung

In Asia, there’s greater reverence for authority. Hence, there’s a “power distance” between bosses and their teams. So it’s critical to have a channel for strictly confidential feedback, and for two-way exchange of information to guide management action. Many Asian leaders are also afraid of showing vulnerability in front of their team, but by doing so, you can help them develop a greater sense of empathy and unity.

See also: What Matters To Me: Grace Tan, Artist

Giving recognition for good work done often. This is by far the most under-used lever of engaging employees that is disproportionately effective. And it can be delivered at zero cost! Leaders just need to be mindful of how each member of their team likes to be recognised—some people prefer public recognition, while others may prefer a simple pat on the back or a well-crafted thank-you note.

See also: What Matters To Me: Adrian Ang, CEO of AEvice Health

There’s such a thing as being too transparent. That’s why while we believe in being open and transparent in our communication, you won’t see us pinning up everyone’s salaries on our notice board! How information is shared is often as important as what’s shared, so we have a 'no asshole' rule [an argument by American author Bob Sutton that terrible co-workers are bad for team members as well as the organisation] even for giving direct constructive feedback.

See also: What Matters To Me: Justin Lie, Founder Of Cybersecurity Firm Shield

One of my greatest challenges is striking a balance between personalising my leadership style for each team member, and maintaining high and consistent standards across the board regardless of who has to uphold them. We drink our own champagne by using EngageRocket internally, which helps me to manage this tension.


See more honourees from the Technology category of the Gen.T List 2019.

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Trailblazers What Matters To Me engagerocket singapore HR tech startup productivity

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