Bjoren Gulden, CEO of global sportswear giant Adidas, stressed the importance of the Chinese market in the company’s global strategy and expressed optimism about future growth and investment opportunities in China during a recent interview with Xinhua.
“China is a very important market for us. China is not only a key market now, but it will also become even more crucial in the future,” Gulden said on Monday as he welcomed 22 young Chinese female football players for an intensive three-week training session at Adidas’ headquarters in Herzogenaurach and at Bayern Munich.
Gulden, a former football player, stressed the critical role of sports in today’s challenging world. “Exchange programs like this help build bridges through sports,” he said. “We will continue to invest in sports in China.”
Source: https://www.chinahoje.net/china-continua-sendo-um-mercado-muito-importante-diz-ceo-da-adidas/
