Lisa and Le Sserafim in the nominations for the 2024 MTV EMA Awards

Amid the growing popularity of Korean culture and K-pop in particular, two very prominent figures in the industry, BLACKPINK’s Lisa and Le Sserafim, have managed to attract international attention with their recent nominations for the prestigious MTV Europe Awards. Music (EMA) 2024. The event website announced the list of nominees, where the Thai artist and the young Korean girl band stand out in several categories.

Lisa, who has achieved global recognition as a member of BLACKPINK, has been nominated in four categories at the MTV EMAs. She stands out in the category of best collaboration and best video clip for her successful single “New Woman.” This is a collaboration with the famous Spanish pop star Rosalía, winner of multiple Grammy awards. In addition, the Thai artist also competes in the categories of best K-pop and most fans.

For its part, Le Sserafim, a group of young artists who have stood out since their debut, have received three nominations at this event. Categories include best new artist, best push performance and best K-pop.

The competition in the best K-pop category is one of the most difficult. Other notable artists such as Jimin and Jungkook from BTS participate, as well as other quite popular groups such as NewJeans and Stray Kids who are also on the list of nominees.

The awards ceremony will take place on November 10 in Manchester, United Kingdom. This event attracts music fans from all over the world and offers unforgettable performances.

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Within the framework of these nominations, Lisa has revolutionized the music industry with the release of her new single “New Woman.” The song was released on Friday and has been produced by the iconic Max Martin and Ilya Salmanzadeh. This fact further reinforces her status as one of the most promising artists on the current pop scene. The inclusion of Rosalía in the song adds a special appeal by fusing two musical styles in an interesting collaboration for fans.

“New Woman” is Lisa’s first release in about two months, since her previous single “Rockstar,” which peaked at No. 8 on Spotify’s global chart and No. 70 on the Billboard Hot 100. The latter Success also earned him four nominations at the 2024 MTV Video Music Awards (VMAs), scheduled for September 10 in New York.

Lisa’s popularity and success is no longer only manifested in music but also in fashion and pop culture. The singer will appear on the cover of Elle magazine in its September issue. This is due to her growing status as a style and fashion icon.

On the other hand, Le Sserafim continues to steadily rise in the music industry. Since their debut, the group has surprised critics and fans with their talent. The nomination for best new artist at the MTV EMAs is a recognition of his hard work and dedication.

The group has been setting the tone in the K-pop scene lately, and their latest live performances have been highly praised for their energy and creativity.