BGH Group has announced a strategic alliance with TECNO Mobile for the manufacturing, distribution and marketing of smartphones in Argentina. This exclusive agreement will allow TECNO devices, recognized for their advanced technology and innovative design, to be produced at the BGH plant located in RÃo Grande, Tierra del Fuego AIAS.
TECNO Mobile, owned by Transsion Holding, is the world’s fourth largest mobile phone manufacturer, with a presence in over 70 countries. The brand is known for combining aesthetic design with cutting-edge technology, under the motto “Stop At Nothing”.
This collaboration represents a significant opportunity for BGH to compete in a highly concentrated market, offering a fresh and modern proposition. It also reaffirms the company’s commitment to Argentina’s technological development and its strategy of establishing partnerships with leading global brands.
The partnership not only seeks to strengthen BGH’s position in the local market, but also to contribute to the growth and innovation of the country’s technology industry. This initiative is expected to have a positive impact on the national production of mobile devices and on the offer available to Argentine consumers.
Both companies expressed their enthusiasm for this new stage of collaboration, highlighting the potential to boost technological advancement and competitiveness in the smartphone sector in Argentina.
Source: https://reporteasia.com/negocios/2024/08/02/grupo-bgh-y-tecno-mobile-anuncian-alianza-para-producir-smartphones-en-argentina/
