As the global automotive industry has developed, numerous innovative designs have given rise to generations of carefully crafted classic models that provide users around the world with exceptional driving experiences that seamlessly combine aesthetics with technology. Geely Design adheres to maintain a keen understanding of global aesthetics and user demands, integrating the essence of Chinese aesthetics with modern Geely technology to provide users with a high-value mobility experience by offering “Chinese design, global aesthetics.
The next generation is coming – Starship Prototype
With the unveiling of Geely’s flagship Starship concept car during the 2024 Beijing Motor Show, Geely’s design is once again in the spotlight. The newly revealed prototype further interprets the “Expanding Cosmos of Ripples” of the Yinhe family’s design language. This continuous evolution demonstrates Geely’s leading innovative technologies in the fields of electrification, digitalization and artificial intelligence.
Positioned as Geely’s technological flagship SUV, the new concept car is Geely’s latest cutting-edge “AI smart space”. The design concept of the “first civilian Galaxy space station” is the cornerstone of the intelligent experience. Break the boundaries of traditional mobility experiences to create AI smart cars for the electric age. The result is a perfect balance between technology and design that considers space from the perspective of the aesthetics of Eastern philosophy and culture to create a more connected, humanized and warm experience, which also marks the direction of automotive design of the future.
A new aesthetic design philosophy with added value: Culturally rooted, customer-oriented, always in fashion
Geely’s new design is based on a deep understanding of customer needs. The cool AI technology is designed to be a warm experience that users can understand. Inheriting Geely’s design heritage, the Geely design icon derived from water ripple, now evolves into the waves of the galaxy, which is applied on YInhe E8 and Starship – representing a classic and timeless ethos that embraces smart technology. from the future. It also interprets the unique rhythmic beauty of the “Ripple” icon using photoelectric techniques. This not only expresses the resulting integration and evolution of modern technology, but is also an extension of the “Expanding Cosmos of Ripples” in the intelligent electric era and the creation of an oriental artistic aesthetic.
Taking the Yinhe E8 as an example, it takes advantage of light and shadow to present a wide and elegant silhouette. The Ripple headlamp incorporates optoelectronic technology developed by Geely, making it the world’s first mass-produced integrated light headlamp.
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The aggressive stance of the body resembles that of a crouching tiger and, together with the set of eave-shaped front lights, creates a powerful, dynamic and very attractive front.
The taillights hint at the rising sun, an auspicious Chinese symbolism. Other design details, such as the rhythmic luminous logo and frameless doors, further highlight the unique charm of Geely’s design language, making the Yinhe unforgettable at first glance.
The goal of design is to respond to user demands. In the era of smart electric vehicles, lower aerodynamic drag allows users to enjoy greater range and value. Therefore, the Yinhe E8 also achieved an ultra-low drag coefficient of 0.199 at a test speed of 120 km/h through more than 20 aerodynamic design details throughout the vehicle, providing users with a “responsible” design of high value, with less consumption, more economy and respect for the environment.
High-value design goes global
High-value design goes global After winning the IDA Design Award, iF Design Award and MUSE Design Award, the Yinhe E8 has recently achieved another great success.
The Ripple headlamp incorporates optoelectronic technology developed by Geely, making it the world’s first mass-produced integrated light headlamp.
To meet the needs of the global market, Geely is also expanding its design team with global talents. It is made up of more than 500 professional designers from more than 20 countries and territories around the world. Working collaboratively around the world, they bring together a wealth of cultural backgrounds and diverse design elements.
Geely is committed to taking advantage of this diversity to constantly explore innovative design around the world to continuously launch a wide range of high-value products, offering excellent vehicles that seamlessly integrate superior design and advanced technology.
In the future, Geely will continue to be rooted in cultural traditions around the world, fusing design aesthetics with technology. Driven by the new brand slogan “See the world in full”, Geely now evokes an inclusive experience with its iconic and high-value design. It is leading a path to amplify Chinese automotive design by bringing Geely’s high-value design to the world stage.
Source: https://reporteasia.com/tecnologia/2024/05/23/integracion-estetica-tecnologia-nueva-generacion-vehiculos-geely/
